Privacy Policy
Last updated: 28 July 2026
1. About this policy
This Privacy Policy explains how Balmoral Online Limited collects, uses, stores and protects personal information when you:
visit our website;
contact us through our website or by email;
subscribe to our email newsletter;
make a business enquiry; or
otherwise communicate or work with us.
We are committed to handling personal information fairly, lawfully and transparently.
2. Who we are
Balmoral Online Limited is the controller responsible for the personal information described in this policy.
Balmoral Online Limited
Company number: SC882877
142 Commercial Street
Edinburgh
Scotland
EH6 6LB
Email: info@balmoraldrinks.com
The company details above are consistent with the current Companies House record.
3. Information we collect
Information you provide to us
When you contact us, submit an enquiry or communicate with us, we may collect:
your name;
your work email address;
your telephone number;
your company, brand or organisation;
your role or job title;
the products, categories or markets you are interested in;
the contents of your enquiry; and
any other information you choose to provide.
Newsletter information
Where you choose to subscribe to our email newsletter, we may collect:
your name;
your email address;
your company or organisation;
your subscription preferences;
the date and method of subscription;
confirmation of your consent;
whether an email was delivered or returned; and
information about how you interact with our emails, where engagement tracking is enabled and permitted.
You do not need to subscribe to our newsletter to contact us or make a business enquiry.
Information collected through the website
When you visit our website, we and our website provider may collect:
your IP address;
browser, network and device information;
referring websites or pages;
pages viewed;
clicks, scrolling and other website interactions;
dates and times of visits; and
cookie and consent preferences.
We do not ask you to provide special-category personal information through the website.
4. How we use your information
Responding to enquiries
We use your information to respond to questions, discuss potential opportunities and provide information about our business.
Our lawful basis is taking steps at your request before entering into a contract, or our legitimate interest in responding to relevant business enquiries.
Managing business relationships
We may use your information to establish, develop and manage relationships with brand owners, suppliers, customers, distributors and other commercial partners.
Our lawful basis is:
taking steps before entering into a contract;
performing a contract; or
our legitimate interest in managing and developing our business relationships.
Sending our newsletter
Where you subscribe, we may use your information to send you email communications containing:
news and updates from Balmoral Online;
market and industry insights;
information about our services and markets;
brand, supplier and partnership opportunities;
invitations to relevant events; and
other content we believe may be of interest to our subscribers.
For newsletter subscriptions made through our website, our lawful basis is normally your consent.
You can withdraw your consent at any time by:
selecting the unsubscribe link in any marketing email; or
contacting us at info@balmoraldrinks.com.
Withdrawing consent will not affect the lawfulness of communications sent before you unsubscribed.
Relevant business-to-business communications
We may occasionally contact professional business contacts about Balmoral Online services or opportunities that we reasonably believe are relevant to their organisation.
Where appropriate, we may rely on our legitimate interests to communicate with corporate business contacts. We will always respect objections and opt-out requests.
Different rules can apply to corporate and individual subscribers, but personal data protection requirements still apply whenever a named business contact is identifiable.
Measuring newsletter engagement
Where permitted and enabled, we may use information about email delivery, opens and link clicks to:
assess how our newsletters perform;
understand which content is useful to subscribers;
improve future communications; and
maintain the quality of our mailing list.
Some email engagement tools use tracking pixels or similar technologies. These are subject to separate PECR rules relating to storage and access technologies.
Operating and improving the website
We use technical and usage information to:
operate the website;
maintain its security;
understand how visitors use it;
diagnose technical problems; and
improve its performance and content.
Our lawful basis is our legitimate interest in operating a secure and effective website. Where consent is required for analytics or other non-essential technologies, we rely on your consent.
Meeting our legal obligations
We may process information where necessary to comply with legal, regulatory, taxation, accounting, licensing, fraud-prevention or law-enforcement requirements.
Our lawful basis is compliance with a legal obligation.
5. How newsletter subscriptions work
Where our newsletter service is available:
subscribing will be voluntary;
the signup form will explain the types of email you can expect to receive;
you may be asked to confirm your subscription by email;
every marketing email will identify Balmoral Online;
every marketing email will contain a clear unsubscribe option; and
unsubscribing will not prevent us from sending necessary non-marketing communications connected with an existing enquiry or business relationship.
The ICO requires electronic marketing recipients to be given a simple way to opt out, and the sender must not conceal its identity.
6. Where we obtain information
We normally collect personal information directly from you.
In some circumstances, we may receive business contact information from:
another member of your organisation;
a mutual business contact or professional introduction;
publicly available company websites;
professional networking platforms;
trade events or industry directories; or
another company within the Balmoral Drinks Group.
Where we obtain identifiable business contact information from another source, we will only use it where we have an appropriate lawful basis.
We will not add personal email addresses to our general newsletter solely because someone submits an enquiry or provides a business card.
7. Who we share information with
We may share personal information with:
companies within the Balmoral Drinks Group;
our sister company, Volpe & Castello, where relevant to your enquiry;
Squarespace, which hosts and supports our website;
our email newsletter and marketing platform;
email, cloud storage, IT and communications providers;
accountants, lawyers and other professional advisers;
logistics, distribution or commercial partners where necessary to progress an enquiry;
regulators, government bodies, law-enforcement agencies or courts where required; and
a prospective buyer, investor or adviser in connection with a business restructuring, sale or investment.
If we use Squarespace Email Campaigns, subscriber information will be stored and processed through Squarespace’s mailing-list and campaign services. Squarespace Email Campaigns provides mailing-list management, subscriber verification, campaign delivery and engagement analytics.
We only share information where it is reasonably necessary and lawful to do so.
We do not sell personal information or mailing lists to third parties.
8. International transfers
Some of our service providers, group companies or commercial partners may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate protections are in place. These may include:
transferring information to a country recognised as providing adequate data protection;
using approved contractual protections; or
relying on another lawful transfer mechanism.
You can contact us for more information about safeguards relevant to your personal information.
9. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
Generally:
enquiries that do not develop into an ongoing relationship will normally be retained for up to 24 months after the last meaningful contact;
information connected with an active business relationship will be kept for the duration of that relationship;
contractual, financial and commercial records may be retained afterwards where necessary for legal, regulatory, taxation, accounting or claims purposes;
newsletter subscriber information will normally be retained while you remain subscribed;
information about newsletter consent may be retained as evidence of when and how you subscribed; and
following an unsubscribe request, we may retain a limited suppression record to ensure that we respect your preference.
We may retain information for longer where required by law or in connection with a dispute, investigation or legal claim.
10. Cookies, analytics and similar technologies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for the website to:
operate correctly;
maintain security; or
remember your privacy preferences.
Other technologies may help us understand how visitors use the website or interact with our communications.
Where required, analytics and other non-essential technologies will only be used after you have provided the appropriate consent.
You can accept, reject or change your cookie preferences through the cookie controls available on the website. You can also control cookies through your browser settings, although disabling essential cookies may affect how the website operates.
Our marketing emails may also use tracking technologies to measure delivery and engagement where these are enabled and lawfully used.
11. Your data-protection rights
Depending on the circumstances, you may have the right to:
request access to your personal information;
ask us to correct inaccurate or incomplete information;
ask us to delete your information;
ask us to restrict how your information is used;
object to our use of your information;
receive certain information in a portable format; and
withdraw consent where we rely on consent.
You have an absolute right to object to your personal information being used for direct marketing.
These rights are subject to certain legal conditions and exemptions.
To exercise a right, contact us at:
12. Complaints
Please contact us first if you have concerns about how we use your information. We will try to resolve the matter promptly.
You also have the right to complain to the Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
13. Security
We use reasonable technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.
However, no website, email system or internet transmission can be guaranteed to be completely secure.
14. Third-party websites
Our website and newsletters may contain links to websites operated by other organisations.
We are not responsible for the privacy practices or content of third-party websites. You should review their privacy information before providing personal information to them.
15. Children
This website and newsletter are intended primarily for business and trade audiences.
They are not directed at children, and we do not knowingly collect personal information from anyone under the age of 18 through the website.
16. Changes to this policy
We may update this Privacy Policy periodically to reflect changes to:
our website;
our newsletter and marketing activities;
the services and platforms we use;
our business operations; or
relevant legal requirements.
The latest version will always be published on this page, with the date of the most recent update shown at the top.